Leadership

The people behind the names

AXM is run by its founders. The same two people who sign a creator sit in the room for every deal, partnership and launch that follows.

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SA01

Founder / CEO

Sunny Abbasi

Sets the group's direction: which creators to represent, how the deals are structured, and where the capital goes next.

  • Talent strategy
  • Partnership deals
  • Capital
GM02

Co-Founder / COO

Gael Melchy

Runs the operation behind every name on the roster — management, brand partnerships, and the day-to-day of the group.

  • Operations
  • Brand partnerships
  • Management

The group

AXM Group represents creators across Instagram, TikTok, Kick, Twitch, OnlyFans and YouTube — combining management, brand partnerships, distribution and capital under one roof.

AXM Group

A management group that represents — and builds alongside — the internet's most influential creator names.

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Offices

  • Los Angeles—:—
  • London—:—
  • Tokyo—:—

Instagram · TikTok · Kick · Twitch · OnlyFans · YouTube

© 2026 AXM Group. All rights reserved.

Management · Representation · Distribution · Capital

AXM